The highly-anticipated Xplore Gort App was launched on the 10th May 2021 at Kilmacduagh, Irelands largest round tower in the presence of Minister of State Anne Rabbitte, Laura Tannian, Enterprise Development Manager of The Forge Works, Elodie Golden CEO of Wild Geese, Jonathan Madden, COMWORKS and Maevita De Barros representing the Xplore Local team.
Xplore is a digital infrastructure for towns developed by Galway based company, Booniverse Limited. The platform’s simplistic design allows users to interact with a variety of towns without having to download multiple apps or visit multiple websites. Users enable location services or select a region to simply stay local.
Gort has now become part of Xplore’s growing network of towns that extends from Galway to Kerry, from Cork to Carlow. The launch is indicative of a wider movement in towns across the country, where enterprising locals are seeking out new and efficient ways to boost their local economies, attract tourists and promote their towns’ amenities.
Laura Tannian and her team have been working tirelessly over the past number of months to get the app ready for release.
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Speaking on how the app will be of benefit to the local economy, Minister Rabbitte:
Even before the pandemic, small businesses based in rural areas were already having to change the way they marketed their products and services and appeal to new clientele.
For some small businesses and start-ups — such as artisan food-makers who may be working from their home kitchens — Rabbitte says the app allows them to harness ‘alternative ways of marketing with the app giving you directions to the middle of nowhere, giving you the business telephone number, bringing you to their webpage, their social profiles. One feature I find fantastic myself is the share button which allows the user to share a profile page to friends and family.
Anne continued:
That’s the wonderful thing about the app: there’s something in it for everyone…from the local news, to the business profile, from the hikes and trails, to the local history brought to life – there’s something for all ages — and it’s simple to use.
Xplore Gort aims to better serve the needs of locals and tourists alike — especially in times like these when shopping and exploring locally has never been more important.
With retailers reopened for Click and Collect since May 4th, local businesses are sure to be delighted with the e-commerce features of the app. Hospitality won’t be forgotten either when they reopen, with access to features that highlight their services, people and community impact.
Commenting on the launch, Xplore COO James Finan said:
We are delighted to be in partnership with Gort, the response has been amazing and it shows how valuable and needed something like the Xplore Gort App is. We are now working with the communities in Galway, Fermoy, Tralee, Clonakilty, Portumna & Youghal to keep them up to date and are currently preparing Killarney and Bagenalstown for rollout. We want Xplore to matter — to our clients, to our people, and in our communities — both here in Ireland and other communities around the world, wherever we do business. I would be very happy to speak with any group who wants this for their town.
You can download the app here: http://onelink.to/tjwkz8 (this link will take readers to the IOS or android stores depending on their phone type.
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